Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers - and Save the Planet

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Penguin, Nov 3, 2009 - Business & Economics - 320 pages
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The ultimate resource for small business owners who want to go green without going broke.

Greening Your Small Business is the definitive resource for those who want their small businesses to be cutting- edge, competitive, profitable, and eco-conscious. Filled with stories from small business owners of all stripes, Greening Your Small Business addresses every aspect of going green, from basics such as recycling, reducing waste, energy efficiency, and reducing the IT footprint, to more in-depth concerns such as green marketing and communications, green business travel, and green employee benefits.

For companies too small to hire consultants to draft and implement green policies and practices, this guide is designed for easy use, featuring:

? Simple ways to make the workplace greener
? Two plans of action for going green (divided into two levels)
? Definitions for green terminology and jargon
 

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Contents

A Little Background
What Does Going Green Mean?
An Overview of the Resources Provided in This Book
Fifty Easy Ways to Make Your Workplace Greener
Creating a Successful Green Program
Putting a SmallScale Green Initiative in Place
The Green Planning Process
The Green Mission Statement
Green Purchasing Practices
Establishing a Green Purchasing Policy
Green Spend Management
Making It Work
1 WHAT DOES GOING GREEN MEAN?
3 GREEN OPPORTUNITIES
4 THINKING GREEN
5 DEVELOPING YOUR PLAN

Changing Workplace Attitudes
Making a Difference
A Primer on Green Certifications and EcoLabels
Setting Priorities
Measuring Your Use
Setting Priorities
Green Brainstorming
Implementation
Marketing Your Greenness
Communicating with Stakeholders
Communication Marketing and PR Tools
How to Use Part Two
Defining the Problem
Green Waste Reduction and Recycling Strategies
Supply Chain Acquisition Strategies
NextGeneration Reduction Strategies
Collecting Recyclable Materials
What Can Be Recycled?
Recycle
Green Energy Practices
Green Information Technology
Renewable Energy
Green Water Practices
Green Office Supply Practices
Green HR Practices
Benefits
HR Administration
Training and Recruiting
Green Transportation and Shipping Practices
Green Marketing Practices
Green Travel Practices
6 COMMUNICATE COMMUNICATE COMMUNICATE
7 REDUCING WASTE AND RECYCLING
8 ENERGY MANAGEMENT
9 WATER CONSERVATION
10 GREEN OFFICE SUPPLIES
11 GREEN HUMAN RESOURCES
12 GREEN TRANSPORTATION AND SHIPPING
13 GREEN MARKETING AND COMMUNICATIONS
14 GREEN BUSINESS TRAVEL
15 GREEN PURCHASING
REDUCING WASTE AND RECYCLING from Chapter 7
ENERGY MANAGEMENT from Chapter 8
WATER CONSERVATION from Chapter 9
PAPER REDUCTION STRATEGIES AND GREEN OFFICE SUPPLIES from Chapter 10
GREEN HUMAN RESOURCES from Chapter 11
GREEN TRANSPORTATION AND SHIPPING from Chapter 12
GREEN MARKETING AND COMMUNICATIONS from Chapter 13
GREEN BUSINESS TRAVEL from Chapter 14
GET INVOLVED from Chapter 4
COMMUNICATE COMMUNICATE COMMUNICATE from Chapter 6
SUPPLIER SUSTAINABILITY QUESTIONNAIRE
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