Greenlit: Developing Factual/Reality TV Ideas from Concept to Pitch

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A&C Black, Aug 31, 2010 - Performing Arts - 341 pages
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Greenlit is the insider's guide to develop, research, pitch and sell your idea for any type of reality television show for both experienced producers and those just beginning in media production who want to sell their concept and have the next big reality TV hit.

This ultimate handbook in professional media practice explains how to navigate the obstacles to make sure your great idea is presented with a perfectly refined pitch for each level of industry scrutiny from agent to producer to head of development to TV channel senior management. Included are candid interviews with fifty top industry insiders—international producers and buyers—who reveal how successful shows were originally conceived and pitched. Their war stories, from shows like The Apprentice and Deadliest Catch and documentaries such as The September Issue are told here for the first time and are, like the reality shows they describe: cautionary, entertaining, and inspiring tales. These case studies are also peppered with invaluable industry tips and tricks to help you standout among the hundreds of pitches television executives receive each day, of which only 1 in 100 receive more than a few seconds of attention! Whether you're pitching a documentary, reality competition, celebrity-led journey or makeover format, the book is designed to help you through each step of the process and each chapter includes a detailed industry case study to illustrate the point, practical tips and tricks from producers and channel executives, sample proposals to show you what media executives are really looking for in a pitch, resource lists, exercises to boost your skills and eleven steps that will increase your chance of getting a green light on your project.

In a rapidly expanding cable and broadcast TV market for reality programming, Greenlit is packed with the information, advice and tips to make it THE book that should be on every television producer's desk.

 

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Contents

Introduction
1
1 Welcome to Development Hell AKA What the Hell Is Development?
11
2 Do You Have What It Takes?
17
3 Understanding the TV Landscape
34
4 Generating Ideas
57
5 Developing an Idea
90
6 Considering Multiplatform Content
133
7 Writing a Killer Proposal
158
10 The Pitch
226
11 Alternative Sources of Funding
258
12 Getting the Greenlight
280
Appendices
300
Glossary
310
End Notes
322
Select Bibliography
333
Index
336

8 Finding and Keeping Talent
178
9 The Pitch Tape
204

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About the author (2010)

Nicola Lees has developed documentaries, docudramas, multiplatform and reality programmes for network and cable channels, including the BBC and Discovery, Travel Channel, National Geographic and TLC in the USA. Nicola consults for international clients and is editor of www.tvmole.com dedicated to factual development.

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