Grinding It Out: The Making Of McDonald'sFew entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise. Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc. |
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LibraryThing Review
User Review - zmagic69 - LibraryThingA quick fascinating book about Ray Kroc, the man you made McDonalds. Sadly it was written in 1977 with and afterward of 1984, so it is a little dated. It is however a great look into what drove ever aspect of the McDonald's experience. Read full review
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User Review - sistaj - Overstock.comMy wish is to open a McDonalds franchise in the coming future. I thought it would be inspiring to read Ray Crocs story and how he became such an icon in the franchising business. I am very impress ... Read full review
Contents
Chapter 1 | 5 |
Chapter 2 | 13 |
Chapter 3 | 24 |
Chapter 4 | 39 |
Chapter 5 | 59 |
Chapter 6 | 69 |
Chapter 7 | 81 |
Chapter 8 | 92 |
Chapter 10 | 118 |
Chapter 11 | 132 |
Chapter 12 | 142 |
Chapter 13 | 152 |
Chapter 14 | 163 |
Chapter 15 | 182 |
Chapter 16 | 193 |
Chapter 9 | 105 |
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Bibliographic information
| Title | Grinding It Out: The Making Of McDonald's St. Martin's paperbacks. Nonfiction St. Martin's true crime library |
| Authors | Ray Kroc, Robert Anderson |
| Edition | illustrated, reprint, reissue |
| Publisher | Macmillan, 1987 |
| ISBN | 0312929870, 9780312929879 |
| Length | 218 pages |
| Subjects | › › Biography & Autobiography / Business Biography & Autobiography / Personal Memoirs Business & Economics / Corporate & Business History Business & Economics / Entrepreneurship Business & Economics / Industries / Food Industry Business & Economics / Industries / Hospitality, Travel & Tourism |
| Export Citation | BiBTeX EndNote RefMan |