Grinding It Out: The Making Of McDonald's
Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.
But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.
Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.
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LibraryThing ReviewUser Review - zmagic69 - LibraryThing
A quick fascinating book about Ray Kroc, the man you made McDonalds. Sadly it was written in 1977 with and afterward of 1984, so it is a little dated. It is however a great look into what drove ever aspect of the McDonald's experience. Read full review
InvaluableUser Review - sistaj - Overstock.com
My wish is to open a McDonalds franchise in the coming future. I thought it would be inspiring to read Ray Crocs story and how he became such an icon in the franchising business. I am very impress ... Read full review