Growing a Business

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Simon and Schuster, Oct 15, 1988 - Business & Economics - 256 pages
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Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money—but only by you.

Nearly everyone harbors a secret dream of starting or owning a business. In fact, a million businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs.

Paul Hawken—entrepreneur and bestselling author—wrote Growing a Business for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy.

Using examples like Patagonia, Ben & Jerry’s Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.
 

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Contents

SOMETHING YOU LIVE TO DO
9
BE CAREFUL YOU MAY SUCCEED
21
SMALL FAT AND HAPPY
41
IF ITS A GOOD IDEA ITS TOO LATE
55
THE ART OF THE INCREMENTAL
83
THE COMPANY YOU KEEP
105
MONEY
121
THE LEMONADE STAND
153
IF YOU MEET THE BUDDHA ON THE ROAD SELL HIM
175
YOU ARE THE CUSTOMER YOU ARE THE COMPANY
191
IN GOOD COMPANY
209
THE VERGER
231
ACKNOWLEDGMENTS
235
INDEX
239
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About the author (1988)

Paul Hawken is an environmentalist, entrepreneur, and author. His books include Growing a Business, The Magic of Findhorn, The Next Economy, and Seven Tomorrows, coauthored with James Ogilvy and Peter Schwartz.

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