Growing and Managing an Entrepreneurial Business
[TofC cont.] Ethics and social responsibility -- Appendix: Koidra-Tek Asia Business Suite business plan. This book ... introduce[s] the reader - the up-and-coming entrepreneur - to the latest perspectives on organizational management.... It proposes that to compete and grow in this challenging environment, companies must [put] the customer at the center of the business and integrat[e] total quality.... The concepts present [in this book] of vision, agile webs, core values, virtual organizations, continuous improvement, core competencies, relationship marketing, and mass communication ... are very much a part of business practices today. The key issues in this book revolve around the customer, the product/service, the process, the organization, and leadership, and are considered as interdependent components of an integrated organization. The topics discussed [in this book] have value for small business owners and entrepreneurs alike who need to be proactive and flexible to meet the demands of rapidly changing customer needs in a global marketplace. -Pref.
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Entrepreneurial Management for the Twentyfirst Century
What You Need to Know to Succeed as a SmallBusiness Owner
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achieve advertising agreement assets benefits business owners business plan capital cash flow Chapter company's competitive corporation costs create culture distribution employees entrepre entrepreneur entrepreneurial companies Entrepreneurship in Action environment example firms focus franchise Galbanum global goals growing company growth hire important independent contractor industry Internet inventory investment investors issues Koidra-Tek liability limited liability company manufacturing marketing plan marketing strategy marketplace mass customization ment million needs ness operations organization outsourcing packaging pany partners partnership patent Pelco percent potential product development product or service products and services profit purchase relationship relationship marketing requirements retail S-corporation sell Small Business sole proprietorship start-up success suppliers tion tomers total quality management trade trademark venture venture capital virtual virtual organization Wal-Mart World of Entrepreneurship