Growing and Managing an Entrepreneurial Business

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Houghton Mifflin, 1999 - Business & Economics - 680 pages
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[TofC cont.] Ethics and social responsibility -- Appendix: Koidra-Tek Asia Business Suite business plan. This book ... introduce[s] the reader - the up-and-coming entrepreneur - to the latest perspectives on organizational management.... It proposes that to compete and grow in this challenging environment, companies must [put] the customer at the center of the business and integrat[e] total quality.... The concepts present [in this book] of vision, agile webs, core values, virtual organizations, continuous improvement, core competencies, relationship marketing, and mass communication ... are very much a part of business practices today. The key issues in this book revolve around the customer, the product/service, the process, the organization, and leadership, and are considered as interdependent components of an integrated organization. The topics discussed [in this book] have value for small business owners and entrepreneurs alike who need to be proactive and flexible to meet the demands of rapidly changing customer needs in a global marketplace. -Pref.

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