Growing from Good to Great: Positioning Your Fund-raising Efforts for Big Gains

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Bonus Books, Incorporated, 1995 - Business & Economics - 210 pages
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In our changing world, development programs that just plod along demand a wake-up call. In Growing from Good to Great, Dr Judith Nichols shows how today's 'changing Paradigms' of audience and technologies are revolutionizing fund-raising strategies. Dr Nichols offers specific guides to dramatically increase traditional benchmarks of growth. If dollar increases of five to 25 percent are no longer enough for your organization, she'll show you how to reorganize your development program to accommodate exponential increases of 50 percent, 100 percent, or more annually!

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Changing Audiences
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