Guerilla Guide to the Music Business: 2nd Edition

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Bloomsbury Academic, Sep 15, 2006 - Music - 498 pages
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Through interviews with industry experts in the US and the UK, The Guerilla Guide gives priceless tips on every aspect of gigging - from rehearsals to foreign tours. It takes you through the process of recording, from home-made demos to releasing your own finished product and radio promotion. The Guerilla Guide to the Music Business also explains what managers, publishers, PR people, accountants, and lawyers can do for you, and when and why you will need their services. It's a book that will help you enjoy what you do, avoid too many pitfalls, and maybe even help you have a hit or two along the way. >

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First off, I am a bit biased in my opinion here because I am one of the interviewees in the section "Radio Plugging" And Promotion on page 226.
That being said, I do highly recommend this book
because of the hands-on way Laing and Davis go about culling the information for artists and start-up record labels to utilize when tackling a marketing campaign or the entire industry. They speak directly to industry professionals all of whom were and are relevant in their fields and at the time, and for the most part still to this day. It's not an old book by any means (though I do love the title of the chapter "The Internet", that all-encompassing beast), and most every word of it applies right now, today, especially when so many young musicians think that social sharing is the only or main way of marketing their music. It's not.
The old formula still applies: For every Dollar spent producing an album, Four dollars should be spent marketing that same album. And 98% of the marketing tips and ideas here are also a must. They just now incorporate so much more online development and promotion.
Despite the fact that I'm briefly quoted in the book and that I'm an old 20 year veteran in the industry, I do highly recommend it. Take a look. **** The only reason this is not a 5* is simply for the not-quite up-to-date internet & social media section. Otherwise 5 Stars***** for sure.
 

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About the author (2006)

Sarah Davies has worked in most areas of the music business over the past decade - as a gigging and recording musician, as a partner in an independent record label, in public relations, and as a journalist contributing to Melody Maker, Music Weekly, Songlplugger, and Future Music. Dave Laing is the author of several books on popular music and a former editor of Music Week. Former Research Fellow at the University of Westminster where he conducted research on the music industry.

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