Guerrilla Business Secrets: 58 Ways to Start, Build, and Sell Your Business

Front Cover
Morgan James Publishing, Feb 1, 2009 - Business & Economics - 304 pages
0 Reviews
Do you long to run your own business? Guerrilla Business Secrets will captivate you. By living vicariously through Steve Savage's desolate disasters & tremendous triumphs, you will gain knowledge of nearly every facet of starting & running a business. Most people think about doing something on their own, but are afraid to try. They stay in the safe corporate life they are used to. It is now common knowledge that a big corporation is not really safe anymore. Guerrilla Business Secrets will show you how to break out and do it. Are you a go-getter who yearns for the dream of running your own business? Great! You will experience with Steve his incredible years, developing dazzling products & building successful sales forces. Guerrilla Business Secrets tells how hundreds of men and women trained by Steve were able to fulfill themselves & stretch to the outer limits of their potential. Do you want to get out of the corporate rat race? You will be inspired & motivated.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Th e rollout must emulate the test
135
Increase the size of your tests before committing to a program
141
Hire professional managers when you reach your limits
151
Avoid bureaucracy work out of your home
155
An easy sale is not enough its the easy delivery that counts
161
Sell your company buy it back
171
Go international when you have fulfi lled your domestic market
173
Eliminate rules every day
189

Make your business an adventure
29
Improve on someone elses idea
35
Be diff erent
39
Use your wits not your money
43
Avoid lawsuits by friendly compromise
47
Help your local community
51
Hire consultants only when they can add value
55
Control your growth
57
Convert a disaster into a triumph
73
Dont be afraid to try again
77
Make it easy for the customer
81
Analyze the typical salespersons techniquesand do the opposite
87
Use direct mail for dramatic growth
95
Hire salespeople from your target market
99
Diversify only when you have optimized your core product and territory
103
Dont let the lawyers be the only winners
107
Add new products cautiously
111
Rent as long as you can build when you must
115
Place women in leadership positions
119
Work hard work smart
121
Use telemarketing to boost sales
123
Sell before you peak
125
Test everything
129
Dont ask for government permission
191
Hire a local manager you can trust
195
Open up other countries when you have a stable management in the fi rst
197
Set up a distributorship when you cant justify a subsidiary
207
Work in countries where others fear to go
211
Jump in when the economic factors are right
217
Sell your company buy it back and sell it again
227
Abandon a country after you have tried everything without success
231
Learn the language
237
Become a guerrilla consultant
249
Th ere is nothing more exciting than business
255
Love your business
257
Dont be afraid to fail
259
Just do it
261
Trust your gut
263
Get in the trenches
265
Take your job seriously not yourself
267
Set the entrepreneur free
269
International development takes time
271
Never give up
273
Guerrillas never retire
275
Bonus
277
Copyright

Other editions - View all

Common terms and phrases

About the author (2009)

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

Bibliographic information