Guerrilla Financing: Alternative Techniques to Finance Any Small Business

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Houghton Mifflin, Aug 1, 1992 - Business & Economics - 352 pages
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This book offers creative financing techniques for raising money in any type of business. If you have been turned down by a bank, run out of collateral, established poor credit, or are out of money, the techniques in this book can help solve your financial problems. Non-traditional methods of achieving goals are outlined using fresh and innovative sources of financing.

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Guerrilla financing: alternative techniques to finance any small business

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Blechman, founder of the Capital Institute, and Levinson, author of Guerrilla Marketing ( LJ 2/15/84) and Guerrilla Marketing Attack ( LJ 2/15/89), define guerrilla financing as "a step-by-step method ... Read full review

Contents

What Alternative Means
1
The Five Steps to Finance Any Business
6
Understanding the Value of Your Business
12
Copyright

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About the author (1992)

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

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