Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job

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John Wiley & Sons, Sep 26, 2005 - Business & Economics - 288 pages
1 Review
Ready! Aim! Hired!

"This is an immensely helpful book, with the ancient wisdom of recruiters,?and the up-to-date?insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself."
—Richard N. Bolles, author, What Color Is Your Parachute?

"I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, 'You're Hired' due to David Perry and Guerrilla Marketing for Job Hunters."
—Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2

"Guerrilla Marketing for Job Hunters is an absolutely 'right on' book for today's job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I've seen written to date."
—William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBM

Using a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers:

  • Using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting
  • Performing an extreme resume makeover and creating a higher-powered value-based resume
  • Harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters)
  • Branding yourself and selling your strengths in resumes, letters, e-mail, and interviews

Guerrilla Marketing for Job Hunters includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.


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LibraryThing Review

User Review  - MountHolyoke - LibraryThing

This boot camp-styled book gives job seekers inside tips and techniques to optimize traditional and modern forms of job hunting. While providing readers with advice on resumes and cover letters, this ... Read full review

Some Things Obvious Some Things Insightful

User Review  - powerchild33 -

I hate selfhelp books but if youre looking for a new job or new career this book is mandatory. Its very thorough and surprisingly a pretty entertaining read. If you need this book in a crunch like I did dont order from Overstock. Cheap price yes but takes forever to receive. Read full review

Selected pages


Why You Need to Become a Guerrilla JobHunter The New Global America
Your Guerrilla MindSet Head Games Shape Up Your Attitude
Your Guerrilla Job Hunting Strategy Think Like a General Work Like a Sergeant
LogisticsBuilding Your War Room Set Yourself Up to Win
Your Research Plan Research The Guerrillas Competitive Edge
Secret Weapons Overhauling Your Conventional Weapons
TwentyFirst Century Digital Weapons If You Build It They Will Come for You
Your Public Relations Strategy PR Is Not Just for Products
Sample Campaigns The Force Multiplier Effect in Action
HandtoHand Combat Winning the FacetoFace Interview
Negotiating the Deal How to Bargain with Confidence
Ready Aye Ready
Call Logs
eXtreme Makeover Resume Samples
Compensation Checklist
ValueBased Resume

Guerrilla Networking A Radical Approach
Fearless Cold Calling A Fresh Alternative
13 CreativeWays to Find a Job Breakthrough Strategies
Accelerated Job Search Techniques for Veterans An Insiders View
Example of the Only Cover Letter You Will Ever Need
About the Authors

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About the author (2005)

JAY CONRAD LEVINSON is the author of more than thirty-five books in the multimillion copy-selling Guerrilla Marketing series, including Wiley's Guerrilla Marketing for Consultants.

DAVID E. PERRY, BA, MM, is the author of Career Guide for the High-Tech Professional. As a Managing Director of Perry-Martel International, one of North America's top executive search, recruiting, and placement firms, he has negotiated more than $150 million in salaries.

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