Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work

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Morgan James Publishing, Jan 1, 2010 - Reference - 300 pages
2 Reviews
Because the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 “Classified secrets” that will help autho
 

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LibraryThing Review

User Review  - hugh_ashton - LibraryThing

Disappointing for me - your mileage may vary. This is based around the premise that (a) you have written a non-fiction book, preferably a self-help or an "inspirational" work, and (b) that you have ... Read full review

Review: Guerrilla Marketing for Writers

User Review  - Angie - Goodreads

This book is mostly rehashed info used in traditional freelance marketing (I am still uncertain on what is "guerrilla" about these techniques); nothing new or super-secret is given away here (for ... Read full review

Contents

Why You Need This Book and How to Get the Most Out of It
1
GUERRILLA MARKETING THE RIGHT IDEA AT THE RIGHT TIME
7
WEAPONS THAT MAKE YOU A GUERRILLA
37
WEAPONS GALORE TO HELP YOU SELL MORE
91
WEAPONS THAT ARE ALL ABOUT YOU
187
RESOURCE DIRECTORY
245
The Guerrilla Marketing Weapons for Fiction and Nonfiction Listed in Order of Importance
249
How to Find the Publicist You Need
253
How Your Networks Can Help You
257
Sample Media Kit
259
The Timeline for a Publicity Campaign
269
Writers Digest Publicity Questionnaire
271
The Top 100 Markets in the United States
279
Mikes Evaluation Form
283
ABOUT THE AUTHORS
285
Copyright

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About the author (2010)

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

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