Guerrilla Marketing in 30 Days

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McGraw-Hill Companies,Incorporated, Jan 7, 2005 - Business & Economics - 272 pages
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A Blueprint for Great Marketing!

In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics.

Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this is the book for you. From competition and research to execution and expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas and values—where the major ingredients are time, energy and imagination, not hard-earned profits. And on each and every day you’ll have developed plans to improve and re-engineer a piece of your overall marketing blueprint to maximize profits and increase customers.

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About the author (2005)

Jay Conrad Levinsonis the author of the best-selling marketing series in history, "Guerilla Marketing," plus 29 other business books.

Alfred J. Lautenslageris an award-winning marketing/PR consultant, direct mail promotion specialist, author, speaker and entrepreneur.

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