Guerrilla Marketing for Writers

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F+W Media, Nov 1, 2000 - Reference - 224 pages
2 Reviews
Packed with proven insights and techniques, this practical manual shows writers 100 ways to sell their books, presenting each technique in an easy-to-grasp, short format. Topics include networking to generate free publicity, using the Internet, getting the most from conferences, and more.

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User Review  - hugh_ashton - LibraryThing

Disappointing for me - your mileage may vary. This is based around the premise that (a) you have written a non-fiction book, preferably a self-help or an "inspirational" work, and (b) that you have ... Read full review

Review: Guerrilla Marketing for Writers

User Review  - Angie - Goodreads

This book is mostly rehashed info used in traditional freelance marketing (I am still uncertain on what is "guerrilla" about these techniques); nothing new or super-secret is given away here (for ... Read full review

Contents

III
7
IV
24
V
37
Copyright

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About the author (2000)

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

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