The Guide to Franchising

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Cengage Learning EMEA, 2005 - Business & Economics - 422 pages
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The Guide to Franchising first published in 1970 is a comprehensive guide to all aspects of franchising not only is it a valuable introduction to this growing area of business for those who are unfamiliar with franchising, and answers the fundamental questions: why franchise your business? Why take up a franchise? What can be franchised? The book also functions as a practical guide for those already involved in franchising. It examines how to become a franchisor or franchisee and the relationship between the two parties. The seventh edition has been substantially revised and updated to reflect recent experience and developments in the field. The book is very comprehensive and includes international development and examples of franchise specific regulation from around the world. The Guide to Franchising first published in 1970 is a comprehensive guide to all aspects of franchising not only is it a valuable introduction to this growing area of business for those who are unfamiliar with franchising, and answers the fundamental questions: why franchise your business? Why take up a franchise? What can be franchised? The book also functions as a practical guide for those already involved in franchising. It examines how to become a franchisor or franchisee and the relationship between the two parties. The seventh edition has been substantially revised and updated to reflect recent experience and developments in the field. The book is very comprehensive and includes international development and examples of franchise specific regulation from around the world.
 

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Contents

What can be franchised?
23
Why franchise your business?
40
How to become a franchisor
54
How to become a franchisee
107
The financial aspects of franchising
132
Franchisorfranchisee relations
152
franchisee advisory associations
163
Overview of contractual issues
173
structuring the arrangements
260
The British Franchise Association
308
Franchising in the USA
316
UK franchises
342
international franchises
355
Not for profit case study
361
Appendix B BFA Forms
369
BFA Code of Ethics
397

Structure of franchise agreements
187
Information technology
205
Not for profit franchising
212
EU Block Exemption Regulation
406
Index
416
Copyright

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