Guide to Strategic Planning

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McGraw-Hill, 1980 - Business enterprises - 239 pages

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Contents

New Perspectives
3
Begin Strategic Planning by Asking Three
11
How Do You Get There?
17
Copyright

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About the author (1980)

BENTON E. GUP holds the Robert Hunt Cochrane-Alabama Bankers Association Chair of Banking at the University of Alabama, Tuscaloosa. He is the editor or author of numerous books, including The Future of Banking (2003), Megamergers in a Global Economy: Causes and Consequences (2002), and The New Financial Architecture: Banking Regulation in the 21st Century (2001), all published by Quorum Books.

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