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3 Planning a Campaign Organization
Direct Mail and Telephone
4 other sections not shown
Addressograph adjusted gross income agency American Cancer Society amount appeal approach asking basic big gifts big givers campaign chairman campaign leadership card calling cause ceiling charitable organizations charitable remainder cleanup committee contribution deduction contributors cost developed dinner meeting direct mail division dollar donation effective envelope example expenses fair market value fund raising campaign fund raising effort fund raising organization give goal guest held long-term important individual interest leaders letter master list method needs ordinary income organization's paign parlor meeting payment peers percent personal solicitation philanthropy pledge cards possible potential prepared procedures professional fund raiser prospect cards prospective donor public relations raise funds raising money records recruiting requires responsibility secure sell social staff success technique teer telephone number telephone solicitation tion trust volunteer leadership volunteer solicitor workers YWCA