Guitar Lessons: A Life's Journey Turning Passion into Business

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John Wiley & Sons, Feb 4, 2011 - Business & Economics - 224 pages
2 Reviews
The inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers

Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business.
From the “a-ha” moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company’s success.
Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.


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A great book to read

User Review  - madmax1030 -

I am not an avid reader and havent sat down and read a book in decades but this book kept me wanting to keep reading on and on. Great book great subject and incredible guitars. Thank you for reintroducing to love of reading once again. Read full review


Title Page
Whatever it Takes to Get the Job Done
A New Mind Set Practice Makes Perfect
Finding Our Place
Split Personality
Delivering Bad News
Building Our Brand
Artistsand Celebrities An Extra FretWill DoIt Then AlongCame Doyle

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About the author (2011)

BOB TAYLOR is the cofounder and President of Taylor Guitars, one of the world's premier manufacturers of acoustic and electric guitars. Considered a visionary among guitar builders, Taylor has pioneered advancements in both guitar design and process, and developed many of the innovations used across the industry in acoustic and electric guitar production today. Based in California, the company employs over 500 people and builds nearly 500 guitars each day.

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