Gut Feelings: The Intelligence of the Unconscious

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Penguin, 2007 - Psychology - 280 pages
An engaging explanation of the science behind Malcolm Gladwell’s bestselling Blink

Gerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell’s bestseller Blink. Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why our intuition is such a powerful decision-making tool. Drawing on a decade of research at the Max Plank Institute, Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processes—processes that apply rules of thumb that we’ve derived from our environment and prior experiences. The value of these unconscious rules lies precisely in their difference from rational analysis—they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make—how we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show question—Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.

In the tradition of Blinkand Freakonomics, Gut Feelingsis an exploration of the myriad influences and factors (nature andnurture) that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples.

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LibraryThing Review

User Review  - nabeelar - LibraryThing

MUCH better than Gladwell's "Blink". "Blink" reads like a series of interesting case studies, but by the end of that book you still have no clue about how intuition truly works. Gigerenzer, who is a ... Read full review

GUT FEELINGS: The Intelligence of the Unconscious

User Review  - Kirkus

Intuitions and hunches are neither wild guesses nor unreliable pathways to the truth, asserts German behavioral scientist Gigerenzer; they are generally dependable, though unconscious, techniques ... Read full review



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About the author (2007)

Gerd Gigerenzeris director of the Center for Adaptive Behavior and Cognition at the Max Plank Institute for Human Development in Berlin, Germany. He has won numerous awards, including the AAAS Prize for Behavioral Science Research, and is the author of several books.

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