HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

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Harvard Business Press, Mar 12, 2013 - Business & Economics - 256 pages
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NEW from the bestselling HBR’s 10 Must Reads series.
The best leaders know how to communicate clearly and persuasively. How do you stack up?

If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation.

Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to:

• Pitch your brilliant idea—successfully
• Connect with your audience
• Establish credibility
• Inspire others to carry out your vision
• Adapt to stakeholders’ decision-making styles
• Frame goals around common interests
• Build consensus and win support


Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:
HBR’s 10 Must Reads: The Essentials
HBR’s 10 Must Reads on Collaboration
HBR’s 10 Must Reads on Innovation
HBR’s 10 Must Reads on Leadership
HBR’s 10 Must Reads on Making Smart Decisions
HBR’s 10 Must Reads on Managing Yourself
HBR’s 10 Must Reads on Strategic Marketing
HBR’s 10 Must Reads on Teams


 

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The article on Science of Persuasion is terrific! It applies very well in the real world!

Contents

Change theWay You Persuade
Harnessing the Science of Persuasion
The Power of Talk
The Necessary Art of Persuasion
IsSilence Killing Your Company?
Telling Tales
How to Pitch a Brilliant Idea
The Five Messages Leaders Must Manage
Taking the Stress Out of Stressful Conversations
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About the author (2013)

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

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