Hacking the Electorate: How Campaigns Perceive VotersHacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in data across the country mean that campaigns perceive voters differently in different areas. Consequently, the strategies of campaigns and the coalitions of voters who are mobilized fluctuate across the country because of the different ways campaigns perceive the electorate. Data policies influence campaigns, voters, and increasingly, public officials. |
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Contents
The Perceived Voter Model | 24 |
The Policy Roots of Elite Perceptions | 45 |
Campaign Perceptions Quantified | 66 |
The Perceived Partisan | 88 |
The Public Code of Racialized Electioneering | 123 |
Persuadable Voters in the Eyes of the Persuaders | 141 |
Voters Perceived in Social Networks | 168 |
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Common terms and phrases
administrative affect African Americans Ansolabehere attributes Barack Obama behavior campaign databases campaign strategy campaign targeting campaign workers campaigns perceive voters candidates canvassing Catalist CCES Census Census block group chapter collect commercial records congressional constituent contacting strategies cross-pressured data environment decisions demographic Deval Patrick direct contact dispositions election electorate elite perceptions Facebook Figure focus GOTV groups individual individual-level jurisdictions laws microtargeting mobilization neighborhoods non–party registration Obama campaign p-value paigns partisan partisan support party affiliation party data party registration data Perceived Voter Model perceptions of voters personal information persuadable voters persuasion messages persuasion targets political campaigns political parties politicians precinct presidential proprietary public data public records pure independents registered voters Republican respondents sample scores shortcuts social networks strategic choices Surge Targets survey tion traits turnout variables vendors volunteers vote history voter contact voter file voter registration Voter Vault voters based
Bibliographic information
| Title | Hacking the Electorate: How Campaigns Perceive Voters Hacking the Electorate: How Campaigns Perceive Voters, Eitan Hersh |
| Author | Eitan Hersh |
| Edition | illustrated |
| Publisher | Cambridge University Press, 2015 |
| ISBN | 1107102898, 9781107102897 |
| Length | 261 pages |
| Subjects | › › Political Science / American Government / General Political Science / Constitutions Political Science / Political Process / Campaigns & Elections |
| Export Citation | BiBTeX EndNote RefMan |