Handbook of Communication in the Public Sphere

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Ruth Wodak, Veronika Koller
Walter de Gruyter, Aug 27, 2008 - Language Arts & Disciplines - 482 pages
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As you are reading this, you are finding yourself in the ubiquitous public sphere that is the Web. Ubiquitous, and yet not universally accessible. This volume addresses this dilemma of the public sphere, which is by definition open to everyone but in practice often excludes particular groups of people in particular societies at particular points in time. The guiding questions for this collection of articles are therefore: Who has access to the public sphere? How is this access enabled or disabled? Under what conditions is it granted or withheld, and by whom?

We regard the public sphere as the nodal point for the discourses of business, politics and media, and this basic assumption is also s reflected in the structure of the volume. Each of these three macro-topics comprises chapters by international scholars from a variety of disciplines and research traditions who each combine up-to-date overviews of the relevant literature with their own cutting-edge research into aspects of different public spheres such as corporate promotional communication, political rhetoric or genre features of electronic mass media.

The broad scope of the volume is perhaps best reflected in a comprehensive discussion of communication technologies ranging from conventional spoken and written formats such as company brochures, political speeches and TV shows to emerging ones like customer chat forums, political blogs and text messaging.

Due to the books' wide scope, its interdisciplinary approach and its clear structure, we are sure that whether you work in communication and media studies, linguistics, political science, sociology or marketing, you will find this handbook an invaluable guide offering state-of-the -art literature reviews and exciting new research in your field and adjacent areas.

 

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Contents

Shifting boundaries and emergent public spheres
1
Definitions
21
Emergent definitions in globally mediated humanity
45
3 Media discourse and the naturalisation of categories
67
A perspective from feminist critical discourse analysis
89
5 Advertisements and Public Relations
113
6 Language and communication design in the marketplace
131
Corporate selfpromotion and public reactions
155
11 Rhetoric of political speeches
243
12 Dissemination and implementation of political concepts
271
13 The contribution of critical linguistics to the analysis of discriminatory prejudices and stereotypes in the language of politics
291
14 Tabloidisation of political communication in the public sphere
317
15 News genres
345
16 Specific genre features of new mass media
363
17 Specific debate formats of mass media
383
Censorship and selfcensorship
401

Corporate environmental reports in a genre perspective
181
9 Britain and corporate national identity
203
10 Political terminology
225
19 Technology democracy and participation in space
429
Backmatter
447
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About the author (2008)

Veronika Koller & Ruth Wodak, Lancaster University, UK.

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