Handbook of Islamic Marketing

Front Cover
Özlem Sandıkcı, Gillian Rice
Edward Elgar Publishing, Jan 1, 2011 - Business & Economics - 544 pages
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The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.
 

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Contents

an introduction and overview
1
PART I MORALITY AND THE MARKETPLACE
15
2 Islamic ethics and marketing
17
a Malaysian perspective on their role in Muslim consumer behaviour
35
4 Investment fashion and markets in the Muslim world
55
PART II MUSLIM CONSUMPTIONSCAPES
71
implications for consumption and marketing
73
what about cultural identity?
97
the convergence of religion economic selfinterest and marketing
226
14 Market segmentation and buying behaviour in the Islamic financial services industry
248
an empirical investigation
274
reporting and discourse
300
17 Exploring marketing strategies for Islamic spiritual tourism
319
18 A digital media approach to Islamic marketing
338
PART IV GLOBALIZATION POLITICS AND RESISTANCE
361
the emergence of Muslim consumptionscapes and Islamic resistance
363

the continuing legacy of French colonization in North Africa
114
8 Lifestyles of Islamic consumers in Turkey
129
9 The impact of Islam on food shopping and consumption patterns of Muslim households
147
10 Understanding preference formation of functional food among Malaysian Muslims
162
PART III MARKETING PRACTICES
185
11 Marketorientation and Islamic business practices in Malaysia
187
12 An international marketing strategy perspective on Islamic marketing
208
motives and intentions
393
how marketers negotiate transnationalism in Muslim markets
418
the emergence of a sovereign wealth fund nation on the international art world stage
439
a managerial perspective
465
going beyond the essentialist approaches
484
Index
503
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