Handbook of New Product Development Management

Front Cover
Routledge, 2008 - Business & Economics - 542 pages
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Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour.

All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed. Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited.

The Handbook of New Product Development and Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research.



*A comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field
* The first handbook to fill the gap for a high-level handbook which is valuable to both the academic/practitioner
 

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Contents

An evolutionary framework
1
2 Technology strategy
27
3 Competitive positioning through new product development
49
4 Economic models of product family design and development
87
An evolutionary integration
113
6 Resource allocation and new product development portfolio management
135
7 Organization design for new product development
165
8 Product development performance measurement
199
12 Coordination and information exchange
315
13 Who do I listen to? The role of the customer in product evolution
345
Defining specifications
377
Prototyping and testing
401
16 Users experts and institutions in design
421
17 Project risk management in new product development
439
Design for service and support
467
19 New service development
495

9 Modularity and supplier involvement in product development
217
10 The effects of outsourcing offshoring and distributed product development organizations on coordinating the NPD process
259
Real options and heuristics
291

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