Handbook of Persuasive Tactics: A Practical Language Guide

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Routledge, 1994 - Business & Economics - 402 pages
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Most people have to communicate with colleagues or business acquaintances every day and to persuade them to take their ideas and opinions seriously. Handbook of Persuasive Tactics is a user-friendly and accessible reference work for anyone who uses, or is interested in, such goal-oriented language.
The book extracts some 300 important persuasive tactics from research findings in communication studies, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as ironic understatement, analogy, argument presentation, humor, metaphor and active listening are included. Each tactic is given a full explanation in plain language and is accompanied by examples demonstrating its persuasive value. Two indexes - one by persuasive need and the other by tactic - further enhance the work's user-friendliness, allowing readers full flexibility to use the Handbook in their own way.
Handbook of Persuasive Tactics will prove an invaluable work for students and researchers of subjects where importance is given to the management of interaction for persuasion, such as politics and law, and for professionals for whom successful negotiation and persuasion is a significant part of everyday life.

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About the author (1994)

Joan Mulholland is a Senior Lecturer in Communication Studies at the University of Queensland, Australia.

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