Handbook of Research on Gender and MarketingSusan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices. |
Contents
| 1 | |
| 8 | |
2 Video gaming as a gendered pursuit | 28 |
transnational gender theory and global marketing research | 45 |
embodiment corporeality physical mastery and the gaze | 63 |
negotiating gender performance in social media | 101 |
applying a dialectic of extremes to womens erotic consumption | 117 |
discourses of women sexuality and objectification | 168 |
moving from critical theory to an activismpraxis orientation | 186 |
masculinity and consumption | 211 |
poststructuralist feminism ecofeminism and intersectionality | 229 |
11 Rethinking feminist waves | 252 |
12 Towards and beyond LGBTQ+ studies in marketing and consumer research | 273 |
13 Gender and intersectionality in political marketing | 294 |
| 315 | |
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