What people are saying - Write a review
We haven't found any reviews in the usual places.
THE FUNCTIONS OF THE ADVERTISING ARTIST
The organization of the studio 4 Suppliers of the studio
The organization of the advertising department
20 other sections not shown
Other editions - View all
accomplished advertising appear blue camera characters client CM CM CM CM ro color continuous-tone art copy crop marks cyan cylinder depth desired display dot pattern drawing duotone duplicate edges electrotype emulsion engraving enlarged etching fibers film negative film positive finished flat four-color process gravure halftone halftone screen illustration indicated layout letter letterpress plate letterpress printing letterspacing light machine magenta material mechanical art mechanical artist metal method offset lithography opaque operator original overlay paper paste-up pencil photoengraving photographic photostat phototypesetting picas pigment platemaker preseparation primary hues printer printing plate printing process printing surface produce proofs pulp Red film relief printing reproduction result retouching ro ro rotary presses rotogravure screen tints secondary hues separate shading film sheet silk silk-screen space specific stencil stripped studio surprinted tape tion tonal tone transparent typographer utilized width yellow