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HANDLING BUSINESS LETTER
GROOMING THE OLDTIME WHISKERS
Puncturing the pomposity
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advertising appeal appreciate attention bill business correspondence business letter buyers collection letter complimentary close Continental Can Company copy cost course credit managers customers dealer Dear Sir dictated enclosed envelope example executives fact favor feel Figure friendly give goodwill Hook human Huntleigh idea important inside address interest John Doe Jones keep letter-writers letterhead look Montgomery Ward never paragraph payment possible problem prospects purpose reader reason received reply Reverend Reverend Mother Saint Patrick's Day sales letter sales manager salesman salutation sell sentence simple sincere Star story sure talk tell thank There's things thought United States Army United States Navy Whitney mansions words write written