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The Deﬁnition and Philosophy
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academic activities administration Alma College alumni association American annual fund audience beneﬁts Broadcasting Magazine budget campaign campus charitable clubs college or university colleges and universities committee concem conﬁdence coordinating corporate cost deﬁned direct mail director effective effort evaluation executive extemal faculty ﬁeld ﬁgures ﬁle ﬁlm ﬁnancial ﬁnd ﬁrm ﬁrst ﬁve foundation function fund raising gift gift tax giving goals and objectives govemment government relations groups higher education important income individual inﬂuence insti institution’s institutional advancement officers institutional advancement program institutional relations intemal interest involved leadership legislators major mass media ment needs oﬂice organization percent person personnel planning president president’s printed problems produce profes professional Public Relations reﬂect responsibility role schedule signiﬁcant solicitation speciﬁc staff members story survey techniques television tion trustees tutional volunteer