Handbook of institutional advancement, Volume 2

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Jossey-Bass, May 27, 1986 - Business & Economics - 796 pages
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In fifty-nine new and revised chapters, this second edition provides up-to-date, comprehensive coverage of the entire field of institutional advancement. Gives guidelines for effective fund raising and enrollment management, explains how to develop and maintain constructive alumni relations, and how to produce attractive, quality publications and periodicals.

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Contents

Skills and Criteria for Managerial Effectiveness
13
Organizational Issues in Designing Advancement
31
Maximizing Staff Performance
57
Copyright

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