Handbook of institutional advancement, Volume 2

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Jossey-Bass, May 27, 1986 - Business & Economics - 796 pages
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In fifty-nine new and revised chapters, this second edition provides up-to-date, comprehensive coverage of the entire field of institutional advancement. Gives guidelines for effective fund raising and enrollment management, explains how to develop and maintain constructive alumni relations, and how to produce attractive, quality publications and periodicals.

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Skills and Criteria for Managerial Effectiveness
Organizational Issues in Designing Advancement
Maximizing Staff Performance

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