Handbook of institutional advancement, Volume 2
In fifty-nine new and revised chapters, this second edition provides up-to-date, comprehensive coverage of the entire field of institutional advancement. Gives guidelines for effective fund raising and enrollment management, explains how to develop and maintain constructive alumni relations, and how to produce attractive, quality publications and periodicals.
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Skills and Criteria for Managerial Effectiveness
Organizational Issues in Designing Advancement
Maximizing Staff Performance
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academic activities admissions Advancement and Support advancement officer alumni administrators alumni association alumni organizations alumni program alumni relations annual giving audience budget campus charitable organization college or university colleges and universities committee comprehensive campaign constituencies continuing education corporate costs Council for Advancement decision Detroit zoo development office director donors E. B. White editor effective effort employees enrollment management evaluation executive faculty financial aid foundation fund-raiser function funds goals government relations higher education important individual institution's institutional advancement institutional relations interest involved leadership magazine major gift market research percent person photograph potential president printing priorities production professional prospect public relations quantitative research recruitment responsibility reunions role schools solicitation specific staff story strategy student information systems successful survey total institutional trustees typesetting volunteers word processing writing