Handbook of the media in Asia

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Sage Publications, May 12, 2000 - Language Arts & Disciplines - 722 pages
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This comprehensive handbook profiles the current state of the mass media in all the 25 countries/economies that comprise Asia proper. Following the customary division of the continent into South, Southeast, and East, the 36 contributors provide a dispassionate and exhaustive discussion of the problems and issues relating to the media in each country/economy, covering not only the print and broadcasting industries but also the new media associated with the information technology revolution. The book begins with an analytical overview in which the editor/principal author discusses the Oriental and Occidental views of press freedom. Professor Gunaratne argues that the debate should essentially be contextualized within the framework of Article 19 of the Universal Declaration of Human Rights. He also outlines the rudiments of a structural theory suitable for communication analysis in the present era of globalization. The individual chapters on each Asian country/economy adopt a uniform structure to enable a comparative analysis. Beginning with a national profile, each chapter examines the history of the mass media with particular emphasis on developments after World War II; the contemporary state of print and broadcasting in relation to policy and legal frameworks, financial aspects, technological developments, advertising, and distribution; and developments in the new electronic media, namely, the Internet, on-line media, and telecommunications infrastructure. An analysis of the chief policy trends and important issues concludes each chapter. The contributors have provided a large amount of valuable data and media-related addresses which enhance the usefulness of the volume. Overall, this handbook describes the crucial features and outcomes of Asia's interaction with and reaction to the rapidly expanding Information Superhighway. A valuable reference tool for educational and public libraries, it will be essential reading for all those involved in mass media studies, international and comparative communication, journalism, advertising, and public relations.

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