Handbook on Mass Media in the United States: The Industry and Its Audiences

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Erwin Kenneth Thomas, Brown H. Carpenter
Greenwood Press, Jan 1, 1994 - Language Arts & Disciplines - 325 pages
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Surveys the history, organization, role, major issues, and future outlook for different sectors in mass media and for their various audiences in the United States. Following a brief introductory overview, experts offer broad perspectives through analyses of the advertising, book, cable, film, magazine, newspaper, public relations, radio, recording, and television industries and present views about their audiences of minorities, women, children, the disabled, religious groups, and sports enthusiasts. Each chapter reviews and synthesizes important literature, current policies and problems, and trends for the 1990s. Bibliographies of readings and of regular sources of information throughout the book add to the importance of this handbook for college, university, institutional and public libraries.

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Contents

Advertising
3
Books
19
Cable
39
Copyright

13 other sections not shown

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About the author (1994)

ERWIN K. THOMAS is Co-ordinator of the Graduate Program and Associate Professor in the Department of Mass Communications, Norfolk State University.BROWN H. CARPENTER has been a reporter and editor for the Norfolk Virginian-Pilot and The Ledger-Star for 25 years, covering newsbeats of all kinds and contributing book reviews regularly.

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