Handmade to Sell: Hello Craft's Guide to Owning, Running, and Growing Your Crafty Biz

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Potter/TenSpeed/Harmony, Jul 10, 2012 - Crafts & Hobbies - 176 pages
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Business advice for enterprising crafters, by crafters
   No one knows more about helping handmade businesses than Hello Craft, the nonprofit trade association for crafty entrepreneurs. Written by the directors of Hello Craft, Handmade to Sell is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft’s annual business conference, this book covers topics including:
• Developing successful product lines
• Copyrights and trademarks
• Taking perfect product shots
• Using analytics to boost your online sales
• Selling at fairs, shows, and other retail outlets
• Diversifying income through licensing and teaching
• Hiring and outsourcing
   Throughout, you’ll find expert tips and invaluable strategies and advice from some of the most successful indie crafters and artisans. Whether you’ve only contemplated selling your crafts or want to grow an existing handmade business, Handmade to Sell offers essential guidance for anyone who has ever dreamed of making a living from what they create.
 

What people are saying - Write a review

Lots of info but should have a language warning!

User Review  - ce2002 - Overstock.com

This book contains helpful straightforward info for getting started in crafting businesses. However there is a lot of inappropriate unprofessional language used in the book i.e. the fword and others ... Read full review

Contents

CHAPTER 3
30
Learning lhe Nuts Bolts
36
Keeping Inventory
43
Arranging for Health Insurance
54
142
73
FacetoFace Selling
90
Designing Your Space
96
Organizing Your Own Craft Fair
102
Marketing
127
Doing Your Own Marketing
134
CHAPTER 10
159
Dealing with the F Word
165
index
175
Copyright

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About the author (2012)

KELLY RAND is a cofounder and executive director of Hello Craft, a director of the Summit of Awesome, a Crafty Bastards organizer, and coeditor of CraftingaGreenWorld.com. CHRISTINE ERNEST is Hello Craft’s communications director. SARA DICK is the CEO of Hello Craft and a director of the Crafty Bastards arts fair. KIMBERLY DORN is a cofounder of Crafty Bastards and Handmade Mart.

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