Hard Sell: The Evolution of a Viagra Salesman

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Andrews McMeel Publishing, Mar 1, 2005 - Biography & Autobiography - 210 pages
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Hard Sell tells you things about the American pharmaceutical industry you'd rather not know and about practices you'd rather weren't happening. But once you pick it up, you won't want to put this book down.

Jamie Reidy is to the pharmaceutical business what Jerry Maguire was to professional sports and Frank Abagnale (Catch Me If You Can) was to bank fraud. He's the guy who's been there, done that, and walked away with the insider stories. You'll find yourself rooting for Reidy and at the same time, you'll be shocked by the realities of the world that paid his salary.

Hard Sell is a witty expose; of an industry that touches nearly everyone in contemporary America. It reveals the questionable practices of drug reps, nurses, and even physicians. Reidy traces his ups and downs as a rep for giant drug manufacturer Pfizer, maker of some of the most widely prescribed and used drugs in existence, including Viagra.

With equal parts self-confidence and self-mockery, Reidy tells it like it is in the drug-selling trenches that are our local doctors' offices. The result is a funny and fascinating book.

 

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LibraryThing Review

User Review  - ReadMeSeymour - LibraryThing

It’s unusual to encounter a memoir—-even a humorous one—-devoid of personal reflection and perspective; in this respect, Hard Sell may be a first. Nevertheless, once I stopped anticipating the ... Read full review

Hard sell: the evolution of a Viagra salesman

User Review  - Not Available - Book Verdict

Reidy trained in the army ROTC at the University of Notre Dame before briefly serving in the army, experiences that opened doors for him at Pfizer, which recruits sales people with the proven ability ... Read full review

Contents

Getting In
1
Boot Camp
14
Baby Steps
38
Sales or Lack Thereof
193
Epilogue
208
Copyright

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About the author (2005)

Jamie Reidy was a Notre Dame graduate and U.S. Army officer before he "carried the bag" for Pfizer during the drug giant's Golden Age from 1995 to 1999. After tapping his English degree and transitioning to a literary career, Jamie now fears he will have fewer opportunities for naps in his Manhattan Beach, Calif., home than he did as a drug rep

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