Hard and Soft Systems Thinking
Seminar paper from the year 2011 in the subject Business economics - Business Ethics, Corporate Ethics, grade: Distinction, University of Lincoln, language: English, abstract: Checkland has been developing the system thinking and system developing for more than 30 years since 1970s. Undoubtedly, the greatest contribution of his work is his Soft System Methodology (SSM), which is playing a very significant role in the field of contemporary system practice. There is another system based methodology that can be used to apply system thinking to the resolution of the system. Checkland defined this kind of system thinking as Hard System Thinking (HST)(Checkland,1981). The success that human landed on the moon in 1970s is a good example of Hard System Thinking. Checkland (1981) found that Hard System Thinking has the weakness of dealing with the diversity of human activity system, especially in case of the difference and conflict of world views and values within human organization. Finally, Checkland (1999) shows that SST and HST are two different stances in contemporary system practice (Zexian and Xuhui, 2010). This paper focuses on discussing the Hard and Soft thinking and methodologies. The first section will present the definition and process descriptions of the two systems. Later, the second section will represent the comparison of the Hard and Soft System Thinking and it will also represent the circumstances where the two system thinking may overlap. Then, the third section will demonstrate a Rich Picture, a Flow Chart and evaluate the decision process by using the example of the case study “Celtic Tiger PR”.
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Design and evaluation of a decision process by using the case study CELTIC TIGER PRCTPR
Accessed on 10th activities in troubled Appendix applied system thinking appropriateness of different asysti.org available at present bound tourism system business environment Business Source Complete CATWOE Analysis Celtic Tiger PR Checkland 1981 client companies comparison stage conceptual model CT-PR is promoting CT-PR needs CT-PR to suspend current business decision process different promotion strategies environment of tourism European Union five relevant systems flow chart government offices hard and soft Hard System Analysis Hard System Thinking Hicks M. J. important system Jennings & Wattam Know the Business know the market Moreover organization’s potential new places problem situation problems of outbound profitable outbound tourism real world situation rich picture shows root definitions Scholes significant income situation of Celtic situation of CT-PR soft and creative Soft systems methodology Soft Systems Thinking structure study Celtic Tiger subsystems Systems Thinking considers Thinking considers system Thinking may overlap tourism of European troubled regions Zexian and Xuhui