Hardcore Inventing: Invent, Protect, Promote, and Profit from Your Inventions

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Skyhorse Publishing Inc., 2009 - Technology & Engineering - 276 pages
2 Reviews
Based on the author's experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to develop an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in "guerrilla" mode, how to find investors, and much more. And all of that is based on his IP 3 "Tactical Method" which breaks everything down to Invent, Protect, Promote, and Profit. 25 b&w illustrations.

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Dr.Rob is the bomb. Hes Hawaii's best! The smartest surfer since Silversurfer!This is a great book to start inventing with.
Bring on your next invention Dr Rob.

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"He’s a blend of brainiac and X-gamer…a superlative job in the early going to show how to nurture ideas…an interesting, if not essential, primer.
Mike Drummond, Inventors Digest
To be frank, I
wish all inventing experts were as exciting as Rob Yonover. His passion is tangible and his spirit contagious…But what really resonated with me, and I hope resonates with you, is how he derives confidence for and in his idea.
Stephen Key, a successful award-winning inventor who has licensed over 20 products in the past 30 years. Read the rest at: Dun & Bradstreet - AllBusiness.com
"Every page provides sound practical advice and inspiring real-life examples. Hardcore Inventing’s can-do approach and action-based ideas will make inventors reach for their got-to-do list."
Guy Kawasaki, One of the original Apple/MacIntosh Evangelists, author of Reality Check and co-founder of Alltop.com
"I speak from experience about the usefulness of Rob’s hardcore inventing principles. By following Rob’s advice, I have been able to take one of those crazy ideas, that pops into everyone’s head from time to time, into a profitable business that allows me to work out of my home and spend more time with my kids."
Steven Spengler, Ph.D., Pacific Hydrogeologic, LLC.
"Rob Yonover was the first person to take me surfing. He was eager to share with me something that he whole-heartedly enjoyed. I always viewed Rob as one who was going to succeed in life because whatever he did; he always applied himself to making any situation better. While continuing his pursuit of great waves, he channeled his focus on water safety and created RescueStreamer. Now Rob wants to share his love of invention. It’s recommend reading if you believe that you too have the soul of an inventor. Rob was always talking about new ideas, and better ways of doing things- way back in high school. If that sounds like you; then get busy."
Perry Farrell, founder/lead singer of "Jane’s Addiction" and creator of the Lollapalooza music festival
"Rob, whom I call “The Wizard of Waikiki,” is one of the most resourceful inventors I have ever met. The story of his Rescue Streamer alone is worth the cost of admission."
Richard C. Levy, Inventor and author of “The Complete Idiot’s Guide to Cashing In on Your Inventions” Richard has licensed more than 125 toys and games including Furby and the trading card game WarStone™.
“Dr. Rob’s inventions care for humanity, display acute imagination, tenacity for perfection and creativity that has and will continue to save lives…This book is a concise and brilliantly simple approach, perfectly organized with salient examples, sprinkled with wit that makes it impossible to set down. Any aspiring inventor or rational dreamer would be foolish not to embrace Hardcore Inventing as the primary guide for success. It is a logical check list to success based on great ideas and determination to succeed.”
Ralph J.W.K. Hiatt, Col. (Ret.), Army Special Operations
This book is definitely required reading for anyone interested in inventing for profit. Rob’s book will arm you with special knowledge based on his original "IP3" approach, which in my opinion will keep you on track to becoming a successful inventor. I heartily recommend Rob’s book to all beginning and struggling inventors.
Robert G. Merrick, successful inventor/entrepreneur and author of "Stand Alone, Inventor!"
“Dr Yonover has the uncanny ability to create brilliant inventions and then efficiently transition them to the market place. He eloquently describes the process in understandable language in his book "Hardcore Inventing." Most great inventions go unnoticed because the inventions fail to reach the people that need them. Dr. Yonover effectively describes the road to success

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About the author (2009)

Robert Yonover has a PhD from the University of Hawaii in geochemistry and volcanology. He is the inventor of the RescueStreamer, as well as other technological devices used in search and rescue. Helives in Honolulu, Hawaii.

Ellie Crowe is the author of Hawaii: A Pictorial Celebration . She lives in Honolulu, HI.

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