Harrap Sales and Marketing Dictionary: English-French, French-English
Harrap, 1999 - English language - 114 pages
The language of sales and marketing is found in all aspects of business and this dictionary covers all the relevant vocabulary, making it an essential aid to anyone doing business with French-speaking countries.
Over 6,500 words and phrases
Helpful illustrative panels
Quotations from newspapers and magazines help put terms in context
Includes supplement on writing letters in French
Illustrative panels on, for example:
Channels of distribution
The structure of sales & marketing departments
The four Ps
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