Harvard Business Review Case Study: General Electric Medical Systems (2002)
GRIN Verlag, 2008 - 28 pages
Seminar paper from the year 2006 in the subject Economics / Business: Business Management, Corporate Governance, grade: 1.9, Napier University Edinburgh (Napier University Business School), course: International Business Strategy, 4 entries in the bibliography, language: English, abstract: General Electric Medical Systems (GEMS) is the world's leading manufacturer of diagnostic imaging equipment and part of the Milwaukee, US-based General Electric. The following evaluation conducts a strategic analysis of its internal resource capability, how it shaped its competitive strategy and a profound evaluation of its international strategy.
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90 warehouses ability to attract ability to manage ahead of competitors Appendix1 attract talents business model China for China China policy Chinese market competitive advantage competitive strategy Computer tomography concentrating on value core competences cost pressure economies of scale Electric Medical Systems enables GEMS Firm Infrastructure focus forced GEMS GEMS China GEMS is able GEMS success GEMS to stay GEMS was able global customer Global Product Company Global Strategy global value network growing Harvard Business Review healthcare Human Resource Management hybrid Inbound Logistics interdependent keeping entrepreneurial spirit learning organisation learning organisation approach low cost countries manage acquisitions managing of relationship Managing relationships Managing the value market capitalisation market share million million;grown Multidomestic Strategy proactive learning company proprietary heart remote monitoring resources and capabilities Six Sigma strong relationship superior profit margin sustain competitive advantage Systems is dealing Systems is keeping Technology Development value chains value creating activities variable costs