Harvard Business Review on Emerging Markets

Front Cover
Harvard Business School Publishing Company, 2008 - Business & Economics - 214 pages
Few businesses can ignore the tremendous potential of emerging markets. But if you're unprepared, venture into developing regions at your peril. First, you must carefully weigh your options - including which countries to enter and how to create balance between your global and local strategies. In this book, discover how to minimize your risk and develop the tactics you need to capture - and retain-value in these fast-growing areas.

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