Harvard business review--on management

Front Cover
Harper & Row, 1975 - Business & Economics - 751 pages
0 Reviews
Abstract: Business school teachings and business practices are presented for managers and would-be managers wishing to improve their skills and understand their roles. Management philosophies and strategies gleaned from 25 years of articles in the Harvard Business Review are included. Ideas and methods judged unlikely to become obsolete are discussed. Corporate planning, motivating the sales force, marketing and grass roots market research are addressed, as are topics such as coping with resistance to change and prejudice.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.


Benson P Shapiro Manage the Customer Not Just the Sales
Myles L Mace
John K Shank

23 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information