Harvard Business Review--On Management

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Harper & Row, Publ., 1975 - Business & Economics - 751 pages
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Abstract: Business school teachings and business practices are presented for managers and would-be managers wishing to improve their skills and understand their roles. Management philosophies and strategies gleaned from 25 years of articles in the Harvard Business Review are included. Ideas and methods judged unlikely to become obsolete are discussed. Corporate planning, motivating the sales force, marketing and grass roots market research are addressed, as are topics such as coping with resistance to change and prejudice.

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Contents

John S Hammond III Better Decisions with Preference Theory
86
Myles L Mace
119
John K Shank
143
Copyright

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