Harvard Business Review--On Management
Harper & Row, Publ., 1975 - Business & Economics - 751 pages
Abstract: Business school teachings and business practices are presented for managers and would-be managers wishing to improve their skills and understand their roles. Management philosophies and strategies gleaned from 25 years of articles in the Harvard Business Review are included. Ideas and methods judged unlikely to become obsolete are discussed. Corporate planning, motivating the sales force, marketing and grass roots market research are addressed, as are topics such as coping with resistance to change and prejudice.
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achieve analysis appraisal approach attitude basic behavior budget capacity capital cash flow certainty equivalent Chris Argyris company's competitive concept corporate cost debt decision decision tree demand demarketing division Dow Corning economic economic order quantity effective employees example Exhibit expected expected value factors feelings forecasting function goals Gordon Donaldson growth Harvard Business School important increase individual industry inventory investment involved job enrichment major management by objectives managerial manufacturing market research marketing planning McDonald's ment methods motivation needs objectives operating organization organizational performance personnel practice preference curve president price/earnings ratio problems profit projects relationships responsibility risk sales force sales managers salesman scheduling selling situation skill skyhooks stage strategy structure subordinates task technical techniques tion top management turnover