Harvard Business Review on Strategic Alliances

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Harvard Business School Press
Harvard Business School Publishing Corporation, 2002 - Business & Economics - 216 pages
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Shows how to build and manage strategic business relationships. This work features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and more.

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Harvard business review on strategic alliances

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Occupying the broad middle ground between cutthroat competition and outright merger, a strategic alliance can be almost any collaborative arrangement by which companies share capital, technology ... Read full review

Contents

Is Your Stratetic Alliance Really a Sale?
23
Use Joint Ventures to Ease the Pain of Restructuring
47
Saving the Business Without Losing the Company
129
Copyright

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About the author (2002)

The Harvard Business Review Paperback Series delivers the best business thinking--both classic and contemporary--in succinct and accessible form. Individually, the titles help managers master the key ideas on specific topics; as a whole, the series creates a rare opportunity to reflect on the seminal ideas of the past, understand and apply today's most compelling business thinking, and envision the future of management.

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