Harvard Business Review on Strategic Alliances
Harvard Business School Press
Harvard Business School Publishing Corporation, 2002 - Business & Economics - 216 pages
Shows how to build and manage strategic business relationships. This work features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and more.
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Harvard business review on strategic alliancesUser Review - Not Available - Book Verdict
Occupying the broad middle ground between cutthroat competition and outright merger, a strategic alliance can be almost any collaborative arrangement by which companies share capital, technology ... Read full review
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