Harvesting Intangible Assets

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AMACOM Div American Mgmt Assn, Oct 20, 2011 - Law - 288 pages
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Whether you call it ˘harvesting intangible assets÷ or ˘intellectual property management,÷ organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the worldĂs leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.

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CHAPTER 1 The Intellectual Capital Agrarian
Fostering a Culture of Innovation
Embracing Intrapreneurship
Intellectual Asset Management IAM
Developing a Legal Strategy
Readying Crops for the Market
An Overview of Strategic Alternatives
Cooperatives Customers Channel Partners Licensing Joint Ventures and Franchising
CHAPTER 9 The Global Intellectual Asset Frontier
CHAPTER 10 The Future of Innovation
Directory of Licensing Resources Exchanges and Agents

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About the author (2011)

ANDREW J. SHERMAN is a partner in the Washington, D.C. office of Jones Day and a top-rated Adjunct Professor in the MBA and Executive MBA programs at the University of Maryland. An internationally recognized authority on the legal and strategic aspects of business growth, he is frequently called upon by the media to share his expertise. He has been featured or quoted in The Wall Street Journal, USA Today, The New York Times, BusinessWeek, Fortune, Investor’s Business Daily, Forbes, Entrepreneur, U.S. News & World Report, and other prestigious publications. His approach to leveraging intellectual assets was a cover story for Inc. magazine. He is the author of several books, including Mergers and Acquisitions from A to Z, Raising Capital, and Franchising and Licensing.

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