Harvesting Intangible Assets

Front Cover
AMACOM Div American Mgmt Assn, Oct 20, 2011 - Law - 288 pages
0 Reviews
Whether you call it ˘harvesting intangible assets÷ or ˘intellectual property management,÷ organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the worldĂs leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

CHAPTER 1 The Intellectual Capital Agrarian
1
Fostering a Culture of Innovation
25
Embracing Intrapreneurship
51
Intellectual Asset Management IAM
69
Developing a Legal Strategy
93
Readying Crops for the Market
115
An Overview of Strategic Alternatives
147
Cooperatives Customers Channel Partners Licensing Joint Ventures and Franchising
169
CHAPTER 9 The Global Intellectual Asset Frontier
215
CHAPTER 10 The Future of Innovation
231
Directory of Licensing Resources Exchanges and Agents
251
Index
259
Copyright

Common terms and phrases

About the author (2011)

ANDREW J. SHERMAN is a partner in the Washington, D.C. office of Jones Day and a top-rated Adjunct Professor in the MBA and Executive MBA programs at the University of Maryland. An internationally recognized authority on the legal and strategic aspects of business growth, he is frequently called upon by the media to share his expertise. He has been featured or quoted in The Wall Street Journal, USA Today, The New York Times, BusinessWeek, Fortune, Investor’s Business Daily, Forbes, Entrepreneur, U.S. News & World Report, and other prestigious publications. His approach to leveraging intellectual assets was a cover story for Inc. magazine. He is the author of several books, including Mergers and Acquisitions from A to Z, Raising Capital, and Franchising and Licensing.

Bibliographic information