Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property
Whether you call it 'harvesting intangible assets' or 'intellectual property management,' organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.
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CHAPTER 1 The Intellectual Capital Agrarian
Fostering a Culture of Innovation
Intellectual Asset Management IAM
Developing a Legal Strategy
Readying Crops for the Market
An Overview of Strategic Alternatives
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allocation American ManagementAssociation best practices brand budget building business model channel partners collaboration commitment communication companies company’s competitive competitors consumer cooperative core corporate costs create critical crops crowdsourcing culture of innovation customers distribution channels Dow’s drive shareholder value economy effective employees ensure established Facebook farmers Figure focused foster franchising global Goliaths growth IAM systems ideas industry initiatives innovation and creativity intangible assets intellectual asset management intellectual assets intellectual capital agrarian intellectual capital harvesting intellectual property internal intrapreneurship inventory investment iPhone joint ventures knowledge leaders leadership leveraging licensing LinkedIn marketplace McDonald’s ment metrics million networking opportunities organization patent pools percent performance pilot product or service products and services profitable protect relationships revenue streams reward share shareholder value spin-off strategy success target tion Today’s Trade dress trade secrets trademark