Hatching the Big Green Egg

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New Word City, 2010 - Business & Economics
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Some products simply need to be sold one customer at a time, because their benefits must be experienced to be believed. Here, in this brief eBook, is how Ed Fisher made a weird-looking grill the fastest-growing category in the whole barbecue industry. If you have a similar idea, you can make it work, too.

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About the author (2010)

Ed Fisher discovered a weird but wonderful barbecue grill on a trip to Japan in 1974. When he tried to import it to Atlanta, he discovered that its basic concept was foreign to his market, so it had to be sold one customer at a time. Now what he calls the Big Green Egg is the fastest-growing slice of the barbecue industry.

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