Heads You Win: An Easy Guide to Better Headline and Caption Writing
Headlines and captions are the first things readers see in a newspaper or magazine, but journalism courses barely mention these essential elements. This book walks the reader through the process of writing headlines and captions, from developing the ideas to making the text fit.
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abbreviations action actor adjective arrested attract readers attribution avoid caption writer colon column common sense confusing count credit line Dallas Morning design editor double entendre doughnut easy to read entertainment explain February 25 Foy Brown guidelines half-column picture happen Harry Butts headline appeared headline writers headlines and captions headlinese Here's an example hooker humor Italic type Kendall County Krispy Kreme label headline Lady Tigers libel line writer Marion Barry meaning metaphor Milwaukee Journal-Sentinel multi-column names newspaper Obviously Onomatopoeia Padding panda panel parrot passive voice perhaps play with words present tense publication publication's Punctuation quotation read the story readability reader attention Rewrite right word separate story sneak preview sometimes split synonym taste tell readers tion ture Two-faced heads type face typo U.S. holdings verb Virgin Retail Group Wall Street Journal white space Wise County writer meant writing a headline writing captions