Health Care Market Strategy: From Planning to Action
Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.
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Outlining the Marketing Planning Process
The Challenge of a Competitive Marketplace
Step 1 The Vision Thing
Step 2 Conducting the InternalExternal Assessment
Step 3 The StrategyAction Match
Step 4 Determining Marketing Actions
Step 5 Integration of the Marketing Plan
Other editions - View all
Abbott Northwestern Hospital advertising alternative approach assessment brand budget business plan buyers channel competitive competitors consumers Corporation cost create customers decision determine develop differential advantage doctors environment environmental scan establish evaluation example facility Figure focus go-for-it goals growth health care organizations HIPAA Hispanics hospital implementation important increase industry integration internal/external analysis Internet investment major market research market segments market share market-based marketing activities marketing mix marketing objectives marketing plan marketing strategy marketplace life cycle Mayo Clinic ment mission monitoring needs offering operations options organization's organizational patients penetration pricing percent personnel physicians population position potential product or service profit promotion questions referral return on sales revenue sales force salesperson sample selected specific staff stage strategic plan strategy/action match sumers tactics target market tion unique selling proposition vision