Health Care Marketing: Tools and Techniques

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Jones & Bartlett Publishers, Feb 23, 2009 - Medical - 311 pages
Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.
 

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Contents

BRANDING IDENTITY MANAGEMENT TOOLS
53
TARGET MARKETING TOOLS
99
CONSUMER BEHAVIOR PRODUCT PROMOTIONS TOOLS
135
ENVIRONMENTAL ANALYSIS COMPETITIVE ASSESSMENT TOOLS
177
MARKETING MANAGEMENT TOOLS
213
MARKETING STRATEGY PLANNING TOOLS
235
AN INTRODUCTION TO MARKETING
273
GLOSSARY
281
REFERENCES
297
INDEX
301
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