Health Care Marketing: A Foundation for Managed Quality

Front Cover
Philip D. Cooper
Jones & Bartlett Learning, 1994 - Medical - 526 pages
Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.
 

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Contents

Cooper
3
Aline Arnold
13
Stephen J OConnor Thomas L Powers
27
The End of Health Care Marketing? Scott MacStravic
33
B Internal and External Issues
39
DEVELOPMENT AND TRENDS
71
A Cost Control Development
85
B Market Development
103
Corporate Social Responsibility
276
A Strategy for Increasing
282
THE HEALTH MARKETING
301
A Market Research
309
Creating Patient Satisfaction and Loyalty Trevor A Fisk
316
B CostConsideration for Services
337
Learning To Deal with Your Doctor Jean Lawrence
349
Benn Greenspan and Richard C Levanthal
367

Market Segmentation
129
Segmenting Hospitals for Improved Management Strategy
160
Ethics
200
Use Marketing To Reduce Malpractice Costs in Health Care
208
Cost Containment Marketing
216
The Aging Population
228
A New Model for Marketing Health Care and Senior Housing
238
The Missing Focus of Marketing to Seniors
256
Health Awareness Education and Consciousness
263
Promotion
373
Gelb and John M Bryant
407
E Service DevelopmentElimination
417
Elimination of Services? A Possible Model for Health Care
439
STRATEGIC HEALTHCARE
445
B Strategic Marketing Planning
481
Mary Jane Griffith
509
Index
519
Copyright

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