Health Care Marketing Plans: From Strategy to Action

Front Cover
Jones & Bartlett Learning, 1991 - Medical - 255 pages
Health Care Marketing Plans offers health care managers & marketeers step-by-step advice on how to develop & implement a successful marketing strategy for their facility.
 

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Contents

Chapter 2 Strategy Development and the Strategic Mind Set
17
Chapter 3 Outlining the Marketing Planning Process
47
Chapter 4 Establishing the MissionStep 1
59
Chapter 5 Conducting the InternalExternal Assessment
65
Appendix
103
Chapter 6 The Strategy Action MatchStep 3
107
Appendix
144
Chapter 7 Determining Marketing ActionsStep 4
149
Appendix C
150
Index
158
Chapter 8 Integration of the Marketing PlanStep 5
199
Chapter 9 The Approval and Monitoring ProcessStep 6
207
Chapter 10 Conclusion
223
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